Info

This implementation is meant for sites currently using their own Adobe Analytics solution or participating on our WOGAA SPARKS program.

Custom Tracking¶

Introduction¶

Custom tracking provides users a way to define and collect additional data fields at a certain point of time that would otherwise not be tracked with the base trackers.

Some example custom tracking scenarios include:

Tracking specific button clicks
Tracking specific drop down fields selected
Custom rules (e.g. user has login to site)

Prerequisite¶

For implementation of Custom tracking, Please ensure that you have successfully implemented WOGAA Base Code v2

Data Fields¶

There are 5 fields introduced to aid you in custom tracking:

Field	Required	Data Type	Description
Category	Yes	String	The name for the group of objects you want to track. (e.g. 'video')
Action	Yes	String	A string that is used to define the user in action for the category of object. (e.g. 'play')
Label	No	String	An optional string which identifies the specific object being actioned. (e.g. 'fall campaign')
Property	No	String	An optional string describing the object or the action performed on it.
Value	No	Double	An optional numeric data to quantify or further describe the user action. (e.g. 42)

Implementation¶

For example, when tracking a custom event the specification for the trackEvent method (Javascript tracker) follows the pattern:

window.wogaaCustom.trackEvent(
  "category",
  "action",
  "label",
  "property",
  "value"
);

Examples¶

window.wogaaCustom.trackEvent("video", "play", "fall campaign", null, 42);
window.wogaaCustom.trackEvent("Videos", "Downloaded", "Gone With the Wind");
window.wogaaCustom.trackEvent("user", "login", "success");